In 2014, the trend was trust management strategies. Each broker had 7-8 strategies for every taste and color. Why trust management?
Firstly, digitalization. All platforms were too complex and inconvenient.
Secondly, the investor himself had little understanding of everything, it was something so transcendental.
However, financial literacy is growing, and investors are beginning to come to the point where they want to press the buttons themselves and make their own decisions. Independent trading is becoming a trend. Now the investor is his own portfolio manager, and each manager wants greater profitability.
In 2019 and 2020, the main trend for many investors is IPO. Anyone who opened an account in those years, bought American securities and participated in the IPO themselves earned more than 100%.